A customer journey is an entire experience a customer has while communicating with a brand. It considers the complete interaction roadmap from brand discovery to purchasing and beyond. The focus isn’t on transactions, but rather how the customer feels after interactions with the brand. By improving the customer experience at each point in the journey, you focus your business on your customers. This builds a loyal fan base and keeps customers coming back time and again.

Sales and Marketing Alignment is refers to sales and marketing teams that share goals, KPIs, resources and use streamlined processes to focus collectively on the larger, sustainable goal of efficiently increasing revenue, simple as that! Alignment allows your sales and marketing teams to design and execute initiatives that increase revenue while increasing efficiency.

Traditionally in the B2B space, marketing, sales and customer success have been siloed, each with their own operating functions and set of goals and priorities. The challenge with this way of working is each division is separated. The different goals and priorities make coordination and alignment much harder to implement - this is where Revenue Operations (Rev Ops) comes in.

Marketers usually begin developing personas by creating profiles that cover attributes like demographics, education, organizational role and job responsibilities. To these profiles, they add a picture (often a stock photo) and invent a name, first and last, to breathe life into their characters. The objective is to paint portraits of your buyers that you’ll think of as real, flesh-and-blood people instead of generic buyers

Customer retention is the collection of activities a business uses to increase the number of repeat customers and to increase the profitability of each existing customer. Customer retention strategies enable you to both provide and extract more value from your existing customer base. You want to ensure the customers you worked so hard to acquire stay with you, have a great customer experience, and continue to get value from your products.

While mobile advertising has historically been impactful, we must be conscious of its unique challenges: consumers turning to shopping on smaller screens means less real estate for advertising. Moreover, the propensity for scrolling on mobile devices means that attention spans are shorter than ever amongst a sea of similar advertisements.

Jim collins in his book, Good to Great, set out to discover what made some companies go from being good to great. He embarked on a five-year study of eleven companies whose stock returns had skyrocketed relative to their competitors. There were several important factors, but one of the most important was the type of leader who led the company into greatness.

Many consumers and companies are looking longingly to the start of the new year and for 2020 to be behind us. And although the year was a roller coaster, it provided learning opportunities and set the stage for 2021. As you set your strategy moving forward, remember these five trends for the future and consider what you can do to leverage them in your organization.

Implementing a digital marketing strategy for promotion and sales at a B2B startup is very different from other business models. The difference lies in how they both get paid customers or users. Social media marketing is a great idea and opportunity to develop B2B, which is through LinkedIn marketing.

The effort to quantify CX is critically important and will only become more so. During the pandemic, interactions that were once in person became, by necessity, digital, with organizations accelerating technical transformations enterprise-wide. Every company now has to think about how to provide a stellar CX that makes use of new capabilities, like AI, real-time data, and cloud technologies, to provide a personal experience for each and every customer.

Through buyer enablement, companies can attain higher levels of customer-centricity by choosing to reallocate their focus from internal sales processes and solving company problems towards the optimization of customer interactions that in sum create a better buying experience.

RevOps are not business strategists. They are systems strategists and data strategists and adoption strategists, but they're not business strategists. They need to be the people standing behind the business strategists at the management table who can fully internalize what the business strategy is.

So the definition that I want to give you today is something that will make it clear to everybody, and that is Revenue Operations is the team, is the team, structure, and process within your organization that allows: Your marketing team to be marketers Your sales team to be salespeople Your customer support team to be customer service people Your executive team to be executives. In other words, Revenue Operations is the operational infrastructure (starting with data, automation, and productivity tools) that enables each department to do what they do best.

Personalization messaging uses customer data like past purchases, demographics, and browsing history to tailor digital marketing to a consumer’s unique character traits. It’s so common that consumers now expect it in emails, text messages, and in-app experiences. Here are the top personalization tips in digital marketing as well as how to personalize emails, text messages, and in-app messages to retain customers and boost your brand experience.

Marketing automation leader Marketo cites research claiming highly personalized mobile and web experiences can lead to a 30% increase in conversion rates and up to a 270% increase in content consumption. Marketo simplifies the approach into 3 big W’s.

Whether you have difficulty with sales and selling yourself, or you have trouble bottling up the magic that is your passion for selling your product or service to your team members, it is essential that you learn how to build an effective and scalable sales strategy for your business to ascend the growth curve.

Virtual events aren’t a new concept, but when the global pandemic struck, organizations found themselves having to forgo in-person events for virtual ones. At that time, research showed that virtual events were up 1,000 percent, but event planners were still playing catch-up. Though 76 percent of event planners were going virtual, only 40 percent of those said they were knowledgeable about how to plan and execute these events.

Omnichannel is a multichannel approach to sales that focus on providing seamless customer experience whether the client is shopping online from a mobile device, a laptop or in a brick-and-mortar store. Omnichannel gives your B2B customers a unified experience no matter what digital device or platform they are using. It follows that as B2B buyers have become accustomed to Omnichannel e-commerce in B2C, they also want and expect a seamless and consistent B2B experience, the demand is there.

Should brands be advertising and actively marketing right now? Historical data points to a pretty clear answer: If you reasonably can, then yes. So the next question is, where? which destinations are most worthy of investing time and and spend, with confidence you’ll be able to show growth and ROI?

Sales tech is defined as a set of tools that help accelerate and enhance sales productivity by enabling sales reps to use their time and customer intelligence as effectively and efficiently as possible. Sales enablement is also a subset of sales tech which has become increasingly popular as we recognize the power of content as a tool in B2B marketing and sales; and as we get better at leveraging technology to help with buyer engagement through their journey.