Sales Tips: Personalize Your Message Into Future Sales
Personalization messaging uses customer data like past purchases, demographics, and browsing history to tailor digital marketing to a consumer’s unique character traits. It’s so common that consumers now expect it in emails, text messages, and in-app experiences.
In fact, New Epsilon research indicates 80% of consumers are more likely to make a purchase when brands offer personalized experiences and become frustrated with brands who don’t, interesting right?
Here another 3 fast facts:
72% of consumers only engage with marketing messages customized to their interests.
90% of customers categorize irrelevant messaging as annoying.
2 in 3 consumers would rather buy from brands that know their purchase history.
When done right, personalized marketing increases:
brand loyalty,
engagement and conversions, and
customer retention.
Customers want messaging that…
is relevant to their interest, features product details, includes a product or brand they already enjoy, tell a good story, and makes them laugh. So how can you increase sales and brand loyalty with personalization?
Here are the top personalization tips in digital marketing as well as how to personalize emails, text messages, and in-app messages to retain customers and boost your brand experience.
Personalization - On Email
Email delivers the highest ROI of all marketing channels: personalized email campaigns have 29% higher open rates and 41% higher click-through rates than generic messages.
Here’s how to make an impact in your customer’s inbox:
1. Add Customer Names to Subject Lines
This increase the open probability by 20%, while reducing the unsubscription rate by 17%.
Tip: Make your email mobile-friendly by keeping the subject line to 25-30 characters.
2. Create Dynamic Content with User Data
Scale personalization by segmenting email audiences according to demographics, behavior, and location.
Tip: Target dynamic content towards customers in different stages of the sales funnel.
3. Highlight Missed Purchase Opportunities
If a user abandoned a product in their shopping cart, send a reminder email featuring a photo and link to purchase.
TIP: Add a trackable coupon so the user gets a discount attached to the email.
4. Send Behavior-Triggered Emails
These are sent when users complete a certain action, and have 70.5% higher open rates than others emails.
TIP: Drive viral growth by encouraging users to share congratulatory emails on social.
Personalization - Over Text Message
Consumers view text messages as more personal and trustworthy than other forms of marketing, and they have a 98% open rate. Since customers must opt in to receive SMS texts about business news, sales, promotions, and more via their mobile devices, they are more likely to opt out if the exchange feels inappropriate.
Here’s how to send customized text messages the right way:
5. Activate New Users with a Freebie or Discount
Send a welcome text offer that guides a user to your app or site to explore your products and make a purchase.
TIP: Create uniquely generated coupon codes so only subscribers can get the special deal.
6. Send Order Confirmations and Delivery Updates
Customers prefer to get order status alerts, reservation confirmations, and appointment reminders via text.
TIP: Include your help desk info in a delivery SMS in case something is wrong with the order.
7. Reply to Text Messages
SMS has a 45% response rate so you’ll need to have a plan in place for when users answers your marketing texts.
TIP: Invest in a two-way texting platforms that sends automated replies.
Personalization - In-App Messaging
Users spend nearly 90% of their time on mobile in apps, unlike push notifications which appear on a mobile home screen, in-app messages appear while customers are already using the app. These personalized, contextual notifications notify customers about important updates and training tutorials, offer personalized rewards, and more.
Send personalized notifications while users are In-App to create an exciting user journey that adds value and promotes brand loyalty, here the tips:
8. Create a Personalized Onboarding Journey
Greet new customers with a friendly welcome message or quick tutorial showcasing your app’s key features.
TIP: Make the exit option visible so users can opt out of the onboarding process.
9. Use Pre-Built Templates to Showcase Exciting User Data
Create a compelling, shareable story by highlighting milestones In-App, as users enjoy sharing data about themselves.
TIP: Promote a hashtag for users to tag when sharing to create a collective moment.
10. Send Gamified Messages to Loyal Users
Target daily active users with special rewards or discounts for making purchases or referring friends.
TIP: Avoid user frustration by making the redemption process simple and transparent.
In the end, customers not only want to engage with customized marketing messages, they expect to, and as personalization becomes more common, it will be harder to stand out. The creative ideas above will help your emails, texts, and in-app messages stand out beyond just their subject lines by harnessing the power of segmentation at scale.
