Implementing a digital marketing strategy for promotion and sales at a B2B startup is very different from other business models. The difference lies in how they both get paid customers or users. Social media marketing is a great idea and opportunity to develop B2B, which is through LinkedIn marketing.

Should brands be advertising and actively marketing right now? Historical data points to a pretty clear answer: If you reasonably can, then yes. So the next question is, where? which destinations are most worthy of investing time and and spend, with confidence you’ll be able to show growth and ROI?

Studies show it takes an average of eight calls to get someone on the phone, so don’t torch all that hard work by asking something shallow like “How was your weekend?” Instead, make it memorable so that they’ll not only want to talk with you, but also remember you well after the call.

A few days ago, I trained a sales and marketing team and reviewed the alignment talking about tools that help reframe the process. We came along with how Linkedin not only influenced Marketing and Advertising but also has a considerable impact on all the B2B companies.

LinkedIn is becoming the go-to channel for salespeople to find new prospects and reach their sales targets. 90% of top-performing salespeople now use LinkedIn as part of their sales strategy. And for sales reps that invest in social media, 64% of them hit their team quota compared to only 49% of reps hitting their team quota that don't use social media