Implementing a digital marketing strategy for promotion and sales at a B2B startup is very different from other business models. The difference lies in how they both get paid customers or users. Social media marketing is a great idea and opportunity to develop B2B, which is through LinkedIn marketing.

Omnichannel is a multichannel approach to sales that focus on providing seamless customer experience whether the client is shopping online from a mobile device, a laptop or in a brick-and-mortar store. Omnichannel gives your B2B customers a unified experience no matter what digital device or platform they are using. It follows that as B2B buyers have become accustomed to Omnichannel e-commerce in B2C, they also want and expect a seamless and consistent B2B experience, the demand is there.

Should brands be advertising and actively marketing right now? Historical data points to a pretty clear answer: If you reasonably can, then yes. So the next question is, where? which destinations are most worthy of investing time and and spend, with confidence you’ll be able to show growth and ROI?

Studies show it takes an average of eight calls to get someone on the phone, so don’t torch all that hard work by asking something shallow like “How was your weekend?” Instead, make it memorable so that they’ll not only want to talk with you, but also remember you well after the call.

We already know that LinkedIn is responsible for 97% of the leads generated in social media so this is why it should be included in most B2B marketing strategies, this is the perfect social media to generate leads in these public because you're actually in contact with your prospects and an ambiance in an environment that actually encourages these to happen.

Customer Experience (CX) has become one among the foremost important ways companies can stand out from the crowd—and also one among the foremost confounding issues. Yet B2B companies still struggle to know how consumer trends are driving expectations, solving this problem becomes even more critical now as companies are considering the way to get over disruption of the COVID-19 pandemic. Customers needs and wants have shifted dramatically and companies that continue to move forward in the same old ways will struggle for quite some time.

Optimizing the Customer's Experience, at the end of the day, it's not the CEO, management team, or shareholders that judge whether a strategy was successful or not. It's the organization's customers - and their decisions about a company's products and services that define the ultimate success of a strategy.

There is one fundamental thing people do wrong on LinkedIn: They don't pick one service or one target audience! You can not be a Top of Mind if you’re a ‘Jack of all trades’. LISS works best if you’re not positioned as a jack of all trades, but rather have a well-defined target audience and a clear value proposition to offer them.

The 6 principles of persuasion that has been scientifically proven to be an effective tool to increase your sales revenue. There will be many unscrupulous people out there that would use this information to manipulate and coerce people into buying a product or service that is not needed or fit for purpose – in short con men / women.

Generation Z is drastically different from all previous generations: Gen Zers have been exposed to the Internet and modern technologies from their birth. Obviously, such a change had influenced their consumer preferences in a few ways which companies should consider when planning their marketing and communication campaigns targeted at people from this generation.

Numerous registered business organizations actively operate on LinkedIn. The platform makes it easier for companies and entrepreneurs to take part in the aspect of networking. Issues related to the communication gap can be significantly addressed and resolved with the assistance of this platform. Here are 10 of our most used tactics for getting more reach on LinkedIn:

There’s no doubt; social selling will help you sell more. These 7 social selling tips will help you find and connect with prospects on LinkedIn and Twitter, the platforms where decision makers can be found, but the best results from social selling come when you make it your primary goal to provide value to prospects and build relationships.

There is no other platform that will give you access to so many decision-makers in one place. LinkedIn’s more than 600 million members are engaging on the platform at record rates. Your B2B buyers are on LinkedIn looking for the content to help them move forward in their decision journey. LinkedIn creates the opportunity for you to aid in the buying process and share your knowledge and expertise.

When it comes to prospecting, we know that merely making calls and talking to whoever answers the phone or is at the front desk isn't likely going to get us very far. We then actually have to have something to corner our buyer's interest, something that will shake up their status quo. We do this in the form of insights. These are pieces of information, possibly statistics, which point to a need that our buyer has and may interest them that they haven't considered yet.

To succeed in sales today, we need sales enablement to support and do the heavy lifting to ensure we have the tools we need to focus on what we are best at, selling products and services. Sales enablement enhances our skills and is badly needed in a fast-paced, overcrowded, and continuously shifting marketplace.