Foundcoo Named by Clutch as a Top 2021 Provider of B2B Services in Hong Kong

Foundcoo is a provider of management consulting services to business owners; we assist you in your efforts to drive sales growth. A team of experienced business professionals, we identify opportunities in key areas of your operations and solidify your brand’s focus areas. From business planning to digital transformation strategies, you can trust Foundcoo in your business development. We’re truly excited about this award as it shows our determination to guide our partners towards growth efficiency. More importantly, we’d like to express our gratitude to our clients for their continuous trust in our services.

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B2B Customer Experience (CX): What is and Why it is Needed?

Customer Experience encompasses every interaction the customer has with your organization throughout the customer lifecycle, whether they are in-person, over the phone, or online. At the center of good Customer Experience is a clear and compelling value proposition that is, a product or service that satisfies a customer's need or want, usually associated with a short or long-term goal; for example, a loan to buy a house. Delivering a positive customer experience generally requires coordination across different functions within an organization such as marketing, product development, customer care, operations, or retail branches.

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Customer Experience: Steps to Managing the Customer Journey

A customer journey is an entire experience a customer has while communicating with a brand. It considers the complete interaction roadmap from brand discovery to purchasing and beyond. The focus isn’t on transactions, but rather how the customer feels after interactions with the brand. By improving the customer experience at each point in the journey, you focus your business on your customers. This builds a loyal fan base and keeps customers coming back time and again.

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