While mobile advertising has historically been impactful, we must be conscious of its unique challenges: consumers turning to shopping on smaller screens means less real estate for advertising. Moreover, the propensity for scrolling on mobile devices means that attention spans are shorter than ever amongst a sea of similar advertisements.

Jim collins in his book, Good to Great, set out to discover what made some companies go from being good to great. He embarked on a five-year study of eleven companies whose stock returns had skyrocketed relative to their competitors. There were several important factors, but one of the most important was the type of leader who led the company into greatness.

Growth Hacking is all about finding scalable, repeatable and sustainable ways to grow the business using full funnel marketing. Growth Hacking requires discipline in following a process of prioritising ideas, testing and analysing their effectiveness before deciding which to keep, and which to drop. All within short time frames, and with the goal to maximise ROI and growth.