B2B, Sales and Marketing, Business, Marketing, Strategy, Communication, Business Organization, Sales, Sales Tech, Trends, Marketing Technology, Virtual Event Marketing Mauro Berno B2B, Sales and Marketing, Business, Marketing, Strategy, Communication, Business Organization, Sales, Sales Tech, Trends, Marketing Technology, Virtual Event Marketing Mauro Berno

Virtual Event Marketing Strategy

Virtual events aren’t a new concept, but when the global pandemic struck, organizations found themselves having to forgo in-person events for virtual ones. At that time, research showed that virtual events were up 1,000 percent, but event planners were still playing catch-up. Though 76 percent of event planners were going virtual, only 40 percent of those said they were knowledgeable about how to plan and execute these events.

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