Success Tips with LinkedIn Marketing for B2B Startup
Implementing a digital marketing strategy for promotion and sales at a B2B startup is very different from other business models. The difference lies in how they both get paid customers or users. Social media marketing is a great idea and opportunity to develop B2B, which is through LinkedIn marketing.
You may need hundreds of thousands of users for your B2C business to run well. On the other hand, you may only need ten to twenty users for your B2B product or service.
Then, how can you really gather quality and attractive leads from LinkedIn users? Here are some important points that you should understand.
LinkedIn Not Facebook
Don't use your cute selfie or post a photo of your favorite cat to be your LinkedIn profile picture. Before using LinkedIn to get leads (or for any other important purpose), you need to make your profile look as professional as possible.
Wear your best clothes and ask a photographer to take your professional-looking photos. Don't use passport photos because most passport photos, especially ID photos, make you look bad.
Make your LinkedIn profile your portfolio and credentials for yourself and your business so that potential prospects will trust you, then be interested in working with or collaborating with you
If you have more budget, you can use premium services. The advantages of premium features on LinkedIn, you can use unlimited search and InMail features.
Don't Spam Your Connections
When someone accepts your request to connect on LinkedIn, you will be tempted to send them a sales pitch and try to sell them something. This method will only damage your social value and make your B2B business look like a spammer.
Remember, social media marketing through LinkedIn is different from other platforms. Spam actions that you do are fatal for business continuity. Therefore, it is better to play in a safer way.
It's best to just say hello and introduce yourself and your business sparingly. If you want to offer a relevant case study, you can make it in the form of posts that can be read by many people.
Avoid making sales via private messaging. It's better to make a soft selling promotion in one of your posts accompanied by certain case studies. When the post has gone live, be prepared for an open discussion with anyone interested in engaging in the post.
Ultimately, the purpose of every post and interaction you make on LinkedIn isn't just about selling, it's to get other users' attention to you, your professional profile and the business you run. If the interaction is intense and you want to move on to a business conversation, you can invite your potential relations to sit together over coffee. The key is that you have to position yourself as someone who wants to help them, not sell something.
Share Something Related to Your Business
Sharing something here could be a case study, research, content in PDF format, or other useful information. You can also use LinkedIn to share anything related to your business. This way, apart from being able to expand your network of friends and business relationships, it can also help you build your credentials. If you're lucky, there are many other LinkedIn users who will be happy to contact you, whether to discuss, collaborate, or collaborate to build your business bigger.
Tips for B2B to success with LinkedIn marketing can also be done by releasing a PDF document that contains a trend and strategy, as a result, this trick has been proven to be able to attract the interest of many people and you can automatically promote your business on LinkedIn.
However, you must make sure that the PDF document is actually sent. Some parties deliberately promise PDF content to attract prospects, but do not deliver the promised documents, thereby reducing the trust of LinkedIn users to do business with them. Not keeping promises, even for trivial matters, is bad business practice and can result in disqualifying potential clients from contacting you.
