A Book Can Change The
Way You Work!
In order to run a smooth operating business, each member of the team needs to work with one another with open communication, towards a common goal. This is sometimes easier said than done.
Let’s Make The Best Investments
The integration and blending of sales and marketing must occur if companies want to grow and thrive
WHAT’S
STOPPING
YOU FROM
DOING THIS?
Mauro says that Marketing and Sales integration is the essential building block of great organization, however, many are struggling to make it happen.
Over the years, he has helped his clients completely reinvent their sales and marketing approach puts organization in the best position to extract the most value from prospects and customers.
In LEAD THE WAY you’ll learn exactly how to design a smarter, healthier and more effective way to work and this will be a foundation to make sure that you are growing your business.
WHAT’S INSIDE
01. THE MARKETING
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The first part shows the customer centric Marketing way of working and it lays the foundation for creating a winning Brand Value Proposition (BVP). A step by step new way of thinking, shaping your marketing strategy, how to deliver your message, enhance your customer experience and embrace the customer journey.
02. THE SALES
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The second part explores the principles and practices of Sales following the MBS Soft Sell skills and how to apply them emulating the emotional connections that marketing departments make with potential customers. How to tailoring your approach in order to match your business to the modern buyer, from presenting your prospect, how to handle the objections and closing the sales.
03. THE ALIGNMENT
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The third part tackles the most difficult topic of all: how to change and overcome the old siloed Marketing and Sales teams. If you’ve been burned by change efforts that have overpromised and under-delivered, you’re not alone. Here you’ll find a counterintuitive yet straightforward approach to align Sales and Marketing and use this combined energy and talent to beat the competition together rather than struggle separately.
MAURO BERNO
About the Author
Mauro Berno is the founder of FOUNDCOO, an organization design and transformation firm that helps corporate innovation, practices and startups that are shaping the future.
Mauro urges his clients to make success their duty, responsibility, obligation, and to rise above outdated, unworkable middle class myths and limitations.
He is also an investor in purpose-driven startups. He lives in Singapore with his wife.
BUSINESSES
STRUGGLE WITH
Integrated Marketing communication strategy
Unresponsive Marketing planning and budgeting
Crafting brand value proposition BVP
Competition and the economy tightens
Siloed functions and teams
Obsession with short-term results
Inability to attract and retain top customers
BUT WE CAN
Make Customer-driven decisions
Creating a better overall brand experience
Overcome the old sales-driven marketing paradigm
Attract more customers and retain those existing ones for the long term
Practice dynamic Sales and Marketing teaming
Make strategic priorities and develop brand loyalty
Shape to an always-on marketing organization
LEAD THE WAY
The Modern Approach to Growing Your Business in the Digital Age
By Berno, Mauro
Author: Mauro Berno
Paperback: 239 pages
Language: English
ISBN-13: 979-8-6041-4418-3
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