Virtual events aren’t a new concept, but when the global pandemic struck, organizations found themselves having to forgo in-person events for virtual ones. At that time, research showed that virtual events were up 1,000 percent, but event planners were still playing catch-up. Though 76 percent of event planners were going virtual, only 40 percent of those said they were knowledgeable about how to plan and execute these events.

Studies show it takes an average of eight calls to get someone on the phone, so don’t torch all that hard work by asking something shallow like “How was your weekend?” Instead, make it memorable so that they’ll not only want to talk with you, but also remember you well after the call.

We already know that LinkedIn is responsible for 97% of the leads generated in social media so this is why it should be included in most B2B marketing strategies, this is the perfect social media to generate leads in these public because you're actually in contact with your prospects and an ambiance in an environment that actually encourages these to happen.

Customer Experience (CX) has become one among the foremost important ways companies can stand out from the crowd—and also one among the foremost confounding issues. Yet B2B companies still struggle to know how consumer trends are driving expectations, solving this problem becomes even more critical now as companies are considering the way to get over disruption of the COVID-19 pandemic. Customers needs and wants have shifted dramatically and companies that continue to move forward in the same old ways will struggle for quite some time.

Optimizing the Customer's Experience, at the end of the day, it's not the CEO, management team, or shareholders that judge whether a strategy was successful or not. It's the organization's customers - and their decisions about a company's products and services that define the ultimate success of a strategy.

The 6 principles of persuasion that has been scientifically proven to be an effective tool to increase your sales revenue. There will be many unscrupulous people out there that would use this information to manipulate and coerce people into buying a product or service that is not needed or fit for purpose – in short con men / women.

Sometimes, you, the group leader, notice that there has to be a change to be able to continue moving forward. Things are not working properly, perhaps the group members are moving off-topic, discussing ideas that are not relevant at this phase, or are simply less productive than they could be. You decide that something has to change.

Remember how you were selling five years ago? Consider just how much the process has changed. In the past, dynamics were different between a buyer and seller. Sellers had most of the information about the product or service. They had more power. Buyers had limited data or understanding before interacting with the seller.