Customer Experience Optimization
Optimizing the Customer's Experience, at the end of the day, it's not the CEO, management team, or shareholders that judge whether a strategy was successful or not. It's the organization's customers - and their decisions about a company's products and services that define the ultimate success of a strategy.
An Effective Marketing Strategy Template for Small Businesses
Growing your business starts with a great marketing strategy. Most small business owners skip this step. They get busy with the nitty gritty of actually running their business, that a marketing strategy gets pushed to the side. A Facebook post here. A radio ad there (the sales person said you didn't want to miss out). Throw in a picture on Instagram once a month and they wonder why they aren't seeing an increase in customers.
Common Trap With LinkedIn Social Selling
There is one fundamental thing people do wrong on LinkedIn: They don't pick one service or one target audience! You can not be a Top of Mind if you’re a ‘Jack of all trades’. LISS works best if you’re not positioned as a jack of all trades, but rather have a well-defined target audience and a clear value proposition to offer them.
Do You Need Personal Brand?
Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients. As an entrepreneur or business owner, you have competitors. As a personal brand, however, you don’t. Sure, there might be other people and companies selling similar products and services as you, but they are not you. In fact, there is no other person in the world that is exactly like you.
Boost Your Sales With Cialdini's 6 Principles of Persuasion
The 6 principles of persuasion that has been scientifically proven to be an effective tool to increase your sales revenue. There will be many unscrupulous people out there that would use this information to manipulate and coerce people into buying a product or service that is not needed or fit for purpose – in short con men / women.
8 Tips To Communicate With Generation Z
Generation Z is drastically different from all previous generations: Gen Zers have been exposed to the Internet and modern technologies from their birth. Obviously, such a change had influenced their consumer preferences in a few ways which companies should consider when planning their marketing and communication campaigns targeted at people from this generation.
10 Tactics For Getting More Reach on LinkedIn
Numerous registered business organizations actively operate on LinkedIn. The platform makes it easier for companies and entrepreneurs to take part in the aspect of networking. Issues related to the communication gap can be significantly addressed and resolved with the assistance of this platform. Here are 10 of our most used tactics for getting more reach on LinkedIn:
7 Strategy to Create a Social Selling
There’s no doubt; social selling will help you sell more. These 7 social selling tips will help you find and connect with prospects on LinkedIn and Twitter, the platforms where decision makers can be found, but the best results from social selling come when you make it your primary goal to provide value to prospects and build relationships.
3 Steps for B2B LinkedIn Lead Generation
There is no other platform that will give you access to so many decision-makers in one place. LinkedIn’s more than 600 million members are engaging on the platform at record rates. Your B2B buyers are on LinkedIn looking for the content to help them move forward in their decision journey. LinkedIn creates the opportunity for you to aid in the buying process and share your knowledge and expertise.
5 Reasons Why You Shouldn't Cut Your Marketing Budgets First
You’ll know the position with your departmental business budgets better than most, but with companies under economic threat and needing to cut costs, history tells us that one of the first to go south is usually the marketing budget.
The Fastest Ways to Achieve Sales and Marketing Alignment
There's an old saying, "Many hands make light work." the hope is that this starts a conversation in your business that shared qualification creates revenue, and you now have a basic framework for how to start building your revenue team.
Aligning Sales and Marketing: Types of Relationships
The sales and marketing relationship is so vital, because they are the growth team of your business. And if there is no relationship, you don't have a growth team, you have a growth problem.
Aligning Sales and Marketing: The blame game
Sales and marketing don’t always play for the same side. Each group undervalues the contributions of the other—and this conflict hurts the entire company. However, when sales and marketing align there’s a major impact on company performance across the board. Sales cycles are shorter, the cost of acquisitions goes down, and you finally start seeing the revenue growth in your margins.
Marketing to Generation Z
Gen Z, who are they, what makes them tick, what's shaped them? Do you know the difference between a digital pioneer, or a digital native? Do you know the best traits to connect with gen Z?
Shake it off these 3 bad habits: In Decision-Making in Marketing
As with a lot of other business disciplines, in marketing, decisions are typically informed by some kind of evidence, or so we hope, the evidence base for making marketing decisions can include lots of different things. For example, we might make use of tried and tested frameworks & textbook approaches recalled from our university days or found through a quick Google search or read of a Wikipedia page.
Sales Objections? How to Overcome them and Close the Deal
It is rare to jump in a sales process without facing objections, but maybe you did such a great job presenting that you made the sale with no questions asked. If you did, good for you. Most of the time, the prospect raised some objections. So how did you deal with them?
LinkedIn is Changing The B2B Marketing Game.
A few days ago, I trained a sales and marketing team and reviewed the alignment talking about tools that help reframe the process. We came along with how Linkedin not only influenced Marketing and Advertising but also has a considerable impact on all the B2B companies.
The 5 Most Common Mistakes Salespeople Make That Cause Them to Lose Sales
Being a salesperson can be a complicated profession, especially since you have to master a combination of hard and soft skills, and fine-tune your techniques to make more sales. The common mistakes salespeople make that cause them to lose sales. Here the top 5 most common mistakes salespeople make.
Are you investing in social selling?
LinkedIn is becoming the go-to channel for salespeople to find new prospects and reach their sales targets. 90% of top-performing salespeople now use LinkedIn as part of their sales strategy. And for sales reps that invest in social media, 64% of them hit their team quota compared to only 49% of reps hitting their team quota that don't use social media
Steps to Identifying your Customer's Pain Points
As a copywriter or marketer, it’s your job to relate to your audience. You need to frame the problem that they are experiencing and offer a solution. A critical part of copywriting is the creative use of emphasis and empathy but just how do you use this to make a lasting impact?