10 Tactics For Getting More Reach on LinkedIn
How is LinkedIn Beneficial for your business?
LinkedIn is a major networking website with many consumers that are constantly operating it to look out for the next best thing. LinkedIn can immensely help in extending organic reach. Tackling LinkedIn without a game plan or strategy can cause the entire approach to collapse significantly.
Numerous registered business organizations actively operate on LinkedIn. The platform makes it easier for companies and entrepreneurs to take part in the aspect of networking. Issues related to the communication gap can be significantly addressed and resolved with the assistance of this platform.
Here are 10 of our most used tactics for getting more reach on LinkedIn:
TACTIC #1
Stop fighting the losing battle with your company’s LinkedIn page. Users prefer to engage with content coming from an actual person’s page.
TACTIC #2
Start an engagement group. Ask 10 connections if they’d like to be in a group LinkedIn chat to support each other’s content. The LinkedIn algorithm loves early engagement on your posts, and these groups do just that.
TACTIC #3
Mix up the types of content you post.
8 TYPES OF LINKEDIN CONTENT:
Slide decks (like this one & make it a Document)
Long-form text posts
Short-form text posts
Reshared videos (with added context)
Micro videos
Memes (with added context)
GIFs (with a caption)
Audiograms
TACTIC #4
Engage with other people’s content. Commenting on others’ posts will increase your exposure even if you’re not ready to start posting original content.
TACTIC #5
Encourage your team to feature your company’s tagline in their
profile headlines. Your profile headline is visible in multiple places across LinkedIn. Making it your company’s tagline (what you do, who you help) can increase exposure.
TACTIC #6
Space out your lines in text-only posts. Whitespace is your friend. Paragraphs should only be 1-2 sentences.
TACTIC #7
Never put outside links in your posts. LinkedIn wants to keep users on its platform so it doesn’t like links within posts. Include your link in the first comment of your post instead.
TACTIC #8
Make a company page for your podcast (or your blog, YouTube channel, etc.) Include links to subscribe to your show in the description. Guests featured on your show can tag the company page and direct new people to your podcast.
TACTIC #9
Use different text post frameworks.
TEXT POST FRAMEWORKS:
Lists
Failure stories
Playing devil’s advocate
Asking questions
TACTIC #10
Reply to every comment. Replying to every comment on your post facilitates other comments, starts conversations, and people just feel good getting a reply back.
