There is one fundamental thing people do wrong on LinkedIn: They don't pick one service or one target audience! You can not be a Top of Mind if you’re a ‘Jack of all trades’. LISS works best if you’re not positioned as a jack of all trades, but rather have a well-defined target audience and a clear value proposition to offer them.

Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients. As an entrepreneur or business owner, you have competitors. As a personal brand, however, you don’t. Sure, there might be other people and companies selling similar products and services as you, but they are not you. In fact, there is no other person in the world that is exactly like you.

Generation Z is drastically different from all previous generations: Gen Zers have been exposed to the Internet and modern technologies from their birth. Obviously, such a change had influenced their consumer preferences in a few ways which companies should consider when planning their marketing and communication campaigns targeted at people from this generation.

Numerous registered business organizations actively operate on LinkedIn. The platform makes it easier for companies and entrepreneurs to take part in the aspect of networking. Issues related to the communication gap can be significantly addressed and resolved with the assistance of this platform. Here are 10 of our most used tactics for getting more reach on LinkedIn:

There’s no doubt; social selling will help you sell more. These 7 social selling tips will help you find and connect with prospects on LinkedIn and Twitter, the platforms where decision makers can be found, but the best results from social selling come when you make it your primary goal to provide value to prospects and build relationships.