There's an old saying, "Many hands make light work." the hope is that this starts a conversation in your business that shared qualification creates revenue, and you now have a basic framework for how to start building your revenue team.

The sales and marketing relationship is so vital, because they are the growth team of your business. And if there is no relationship, you don't have a growth team, you have a growth problem.

Sales and marketing don’t always play for the same side. Each group undervalues the contributions of the other—and this conflict hurts the entire company. However, when sales and marketing align there’s a major impact on company performance across the board. Sales cycles are shorter, the cost of acquisitions goes down, and you finally start seeing the revenue growth in your margins.