Do You Need Personal Brand?
Do you need to make your personal brand shine? Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients. As an entrepreneur or business owner, you have competitors. As a personal brand, however, you don’t. Sure, there might be other people and companies selling similar products and services as you, but they are not you. In fact, there is no other person in the world that is exactly like you.
As an individual, you are 100% unique!
Is it better than a corporate brand? If your business is new, YES! Let me explain why:
1. Emotional Connection
People want to hear from people they like or people they want to become like. When you make your brand personal you’re making it easier for people to connect with your brand on an emotional level.
establishing this connection with people allows you to develop a much higher level of trust than if you were hiding behind your logo.
2. Influential Expert
When it comes to business and buying products in any industry, everyone wants to talk to an expert. By becoming a personal brand and making content that’s industry-specific people assume you’re an expert in that space.
This makes you extremely approachable for advice and enquiries. When your business is small you want as many enquiries as possible.
3. Conversations Into Sales
Being a personal brand, you become much more approachable when it comes to people wanting to have conversations within your industry speciality. Look at this as a way to dig for potential sales, by identifying problems that your audience are having, and then pitch solutions that your products can solve for them.
4. Faster Growth
When it comes to social media, personal pages appear to grow a lot faster than corporate ones do. This is because people avoid following businesses, as they don’t want to see ads and content from corporations that are trying to sell them something.
5. Industry Respect
When you start growing a social media brand your friends and associates will start treating you with more respect. By personally branding yourself and gaining an audience, you will increase the amount of opportunities for yourself.
You will be able to network more effectively and gain additional leverage in business affairs.
Remember, a personal brand offers you the following, especially when you are new to the game:
Emotional connection
Recognition as an influential expert
Conversations into sales
Faster growth
Industry respect
