The 6 principles of persuasion that has been scientifically proven to be an effective tool to increase your sales revenue. There will be many unscrupulous people out there that would use this information to manipulate and coerce people into buying a product or service that is not needed or fit for purpose – in short con men / women.

Sometimes, you, the group leader, notice that there has to be a change to be able to continue moving forward. Things are not working properly, perhaps the group members are moving off-topic, discussing ideas that are not relevant at this phase, or are simply less productive than they could be. You decide that something has to change.

Remember how you were selling five years ago? Consider just how much the process has changed. In the past, dynamics were different between a buyer and seller. Sellers had most of the information about the product or service. They had more power. Buyers had limited data or understanding before interacting with the seller.

As a leader, one of your most critical responsibilities is turning your team into what can be considered a high-performing team. And to do that there are seven elements that you need to bring together to turn your team into one that just exists into one that's considered really high-performing.