Not generating leads, sales or follows? If you don’t have your sights set on a specific target audience, you’re missing out. Having a target audience makes everything easier when it comes to building a following. Create content that is specific to your target audience and you’ll begin to attract a like-minded tribe.

The 6 principles of persuasion that has been scientifically proven to be an effective tool to increase your sales revenue. There will be many unscrupulous people out there that would use this information to manipulate and coerce people into buying a product or service that is not needed or fit for purpose – in short con men / women.

Generation Z is drastically different from all previous generations: Gen Zers have been exposed to the Internet and modern technologies from their birth. Obviously, such a change had influenced their consumer preferences in a few ways which companies should consider when planning their marketing and communication campaigns targeted at people from this generation.

Numerous registered business organizations actively operate on LinkedIn. The platform makes it easier for companies and entrepreneurs to take part in the aspect of networking. Issues related to the communication gap can be significantly addressed and resolved with the assistance of this platform. Here are 10 of our most used tactics for getting more reach on LinkedIn:

There’s no doubt; social selling will help you sell more. These 7 social selling tips will help you find and connect with prospects on LinkedIn and Twitter, the platforms where decision makers can be found, but the best results from social selling come when you make it your primary goal to provide value to prospects and build relationships.

There is no other platform that will give you access to so many decision-makers in one place. LinkedIn’s more than 600 million members are engaging on the platform at record rates. Your B2B buyers are on LinkedIn looking for the content to help them move forward in their decision journey. LinkedIn creates the opportunity for you to aid in the buying process and share your knowledge and expertise.

You’ll know the position with your departmental business budgets better than most, but with companies under economic threat and needing to cut costs, history tells us that one of the first to go south is usually the marketing budget.

As a leader, one of your most critical responsibilities is turning your team into what can be considered a high-performing team. And to do that there are seven elements that you need to bring together to turn your team into one that just exists into one that's considered really high-performing.

There's an old saying, "Many hands make light work." the hope is that this starts a conversation in your business that shared qualification creates revenue, and you now have a basic framework for how to start building your revenue team.

The sales and marketing relationship is so vital, because they are the growth team of your business. And if there is no relationship, you don't have a growth team, you have a growth problem.

Sales and marketing don’t always play for the same side. Each group undervalues the contributions of the other—and this conflict hurts the entire company. However, when sales and marketing align there’s a major impact on company performance across the board. Sales cycles are shorter, the cost of acquisitions goes down, and you finally start seeing the revenue growth in your margins.

Gen Z, who are they, what makes them tick, what's shaped them? Do you know the difference between a digital pioneer, or a digital native? Do you know the best traits to connect with gen Z?

As with a lot of other business disciplines, in marketing, decisions are typically informed by some kind of evidence, or so we hope, the evidence base for making marketing decisions can include lots of different things. For example, we might make use of tried and tested frameworks & textbook approaches recalled from our university days or found through a quick Google search or read of a Wikipedia page.

Imagine you were a luxury car company like Mercedes Benz. Would you spend money advertising in teen magazines or at high schools, or in areas where people don't drive cars? Likely not. Probably because teens can't afford your car, even though they might aspire to, and people who don't drive probably don't care about car companies

When it comes to prospecting, we know that merely making calls and talking to whoever answers the phone or is at the front desk isn't likely going to get us very far. We then actually have to have something to corner our buyer's interest, something that will shake up their status quo. We do this in the form of insights. These are pieces of information, possibly statistics, which point to a need that our buyer has and may interest them that they haven't considered yet.

To succeed in sales today, we need sales enablement to support and do the heavy lifting to ensure we have the tools we need to focus on what we are best at, selling products and services. Sales enablement enhances our skills and is badly needed in a fast-paced, overcrowded, and continuously shifting marketplace.

A few days ago, I trained a sales and marketing team and reviewed the alignment talking about tools that help reframe the process. We came along with how Linkedin not only influenced Marketing and Advertising but also has a considerable impact on all the B2B companies.

Being a salesperson can be a complicated profession, especially since you have to master a combination of hard and soft skills, and fine-tune your techniques to make more sales. The common mistakes salespeople make that cause them to lose sales. Here the top 5 most common mistakes salespeople make.

It reminds me a little bit about the metaphor about how do you climb a mountain, one small step at a time. When we start our day, and we know we need to do a bunch of prospecting, especially telemarketing or cold calling, the task can certainly feel like you're standing there at the base of the mountain. This is especially true when we might be a little behind our number for the month. This is why small, manageable goals are so important.

LinkedIn is becoming the go-to channel for salespeople to find new prospects and reach their sales targets. 90% of top-performing salespeople now use LinkedIn as part of their sales strategy. And for sales reps that invest in social media, 64% of them hit their team quota compared to only 49% of reps hitting their team quota that don't use social media