Target Your Audience
Not generating leads, sales or follows? If you don’t have your sights set on a specific target audience, you’re missing out. Having a target audience makes everything easier when it comes to building a following. Create content that is specific to your target audience and you’ll begin to attract a like-minded tribe.
Boost Your Sales With Cialdini's 6 Principles of Persuasion
The 6 principles of persuasion that has been scientifically proven to be an effective tool to increase your sales revenue. There will be many unscrupulous people out there that would use this information to manipulate and coerce people into buying a product or service that is not needed or fit for purpose – in short con men / women.
8 Tips To Communicate With Generation Z
Generation Z is drastically different from all previous generations: Gen Zers have been exposed to the Internet and modern technologies from their birth. Obviously, such a change had influenced their consumer preferences in a few ways which companies should consider when planning their marketing and communication campaigns targeted at people from this generation.
10 Tactics For Getting More Reach on LinkedIn
Numerous registered business organizations actively operate on LinkedIn. The platform makes it easier for companies and entrepreneurs to take part in the aspect of networking. Issues related to the communication gap can be significantly addressed and resolved with the assistance of this platform. Here are 10 of our most used tactics for getting more reach on LinkedIn:
7 Strategy to Create a Social Selling
There’s no doubt; social selling will help you sell more. These 7 social selling tips will help you find and connect with prospects on LinkedIn and Twitter, the platforms where decision makers can be found, but the best results from social selling come when you make it your primary goal to provide value to prospects and build relationships.
3 Steps for B2B LinkedIn Lead Generation
There is no other platform that will give you access to so many decision-makers in one place. LinkedIn’s more than 600 million members are engaging on the platform at record rates. Your B2B buyers are on LinkedIn looking for the content to help them move forward in their decision journey. LinkedIn creates the opportunity for you to aid in the buying process and share your knowledge and expertise.
5 Reasons Why You Shouldn't Cut Your Marketing Budgets First
You’ll know the position with your departmental business budgets better than most, but with companies under economic threat and needing to cut costs, history tells us that one of the first to go south is usually the marketing budget.
3 Steps to a Team with Culture
Sometimes, you, the group leader, notice that there has to be a change to be able to continue moving forward. Things are not working properly, perhaps the group members are moving off-topic, discussing ideas that are not relevant at this phase, or are simply less productive than they could be. You decide that something has to change.
Sales impact from using empathy
Remember how you were selling five years ago? Consider just how much the process has changed. In the past, dynamics were different between a buyer and seller. Sellers had most of the information about the product or service. They had more power. Buyers had limited data or understanding before interacting with the seller.
The Seven Aspects of High-Performing Teams
As a leader, one of your most critical responsibilities is turning your team into what can be considered a high-performing team. And to do that there are seven elements that you need to bring together to turn your team into one that just exists into one that's considered really high-performing.
The Fastest Ways to Achieve Sales and Marketing Alignment
There's an old saying, "Many hands make light work." the hope is that this starts a conversation in your business that shared qualification creates revenue, and you now have a basic framework for how to start building your revenue team.
Aligning Sales and Marketing: Types of Relationships
The sales and marketing relationship is so vital, because they are the growth team of your business. And if there is no relationship, you don't have a growth team, you have a growth problem.
Aligning Sales and Marketing: The blame game
Sales and marketing don’t always play for the same side. Each group undervalues the contributions of the other—and this conflict hurts the entire company. However, when sales and marketing align there’s a major impact on company performance across the board. Sales cycles are shorter, the cost of acquisitions goes down, and you finally start seeing the revenue growth in your margins.
"Leads" the starting point for a universal language between sales and marketing.
"Leads" the starting point for a universal language between sales and marketing. There is no way sales and marketing work cooperatively if they disagree on basic terms, concepts, and definitions.
The funnel is dead
If you want to grow better in 2019, you need to match your business to the modern buyer, throw away the funnel and embrace the MBS2.0 In the past marketers followed a communication model called AIDA. The acronym stood for awareness, interest, desire, and action. So, what's missing in the AIDA model? The customer experience.
Sales and Marketing Blending?
The lack of alignment between sales and marketing is failing businesses across the globe. So much so, that misalignment is costing businesses more than a trillion dollars per year. That’s right $1 trillion (with 12 zeros). In fact, sales and marketing misalignment is the number one reason why an organization’s annual revenue stagnates or, worse, declines.