Employer branding is more than just a buzzword; it's an essential component of success in the B2B industry. A strong employer brand can attract and retain top talent, improve employee engagement, and enhance your company's reputation both internally and externally. In this article, we'll explore the benefits of an effective employer branding strategy and provide actionable tips for creating and implementing one in your organization.

The lack of alignment between sales and marketing is failing businesses across the globe. So much so, that misalignment is costing businesses more than a trillion dollars per year. That’s right $1 trillion (with 12 zeros). In fact, sales and marketing misalignment is the number one reason why an organization’s annual revenue stagnates or, worse, declines.