Building great digital products is not an easy feat for anyone, really. But we often see the same kind of prejudice or misconceptions pop up. Here are our responses to them, based on our own experience.

RevOps are not business strategists. They are systems strategists and data strategists and adoption strategists, but they're not business strategists. They need to be the people standing behind the business strategists at the management table who can fully internalize what the business strategy is.

So the definition that I want to give you today is something that will make it clear to everybody, and that is Revenue Operations is the team, is the team, structure, and process within your organization that allows: Your marketing team to be marketers Your sales team to be salespeople Your customer support team to be customer service people Your executive team to be executives. In other words, Revenue Operations is the operational infrastructure (starting with data, automation, and productivity tools) that enables each department to do what they do best.

Personalization messaging uses customer data like past purchases, demographics, and browsing history to tailor digital marketing to a consumer’s unique character traits. It’s so common that consumers now expect it in emails, text messages, and in-app experiences. Here are the top personalization tips in digital marketing as well as how to personalize emails, text messages, and in-app messages to retain customers and boost your brand experience.

Marketing automation leader Marketo cites research claiming highly personalized mobile and web experiences can lead to a 30% increase in conversion rates and up to a 270% increase in content consumption. Marketo simplifies the approach into 3 big W’s.

Whether you have difficulty with sales and selling yourself, or you have trouble bottling up the magic that is your passion for selling your product or service to your team members, it is essential that you learn how to build an effective and scalable sales strategy for your business to ascend the growth curve.

Virtual events aren’t a new concept, but when the global pandemic struck, organizations found themselves having to forgo in-person events for virtual ones. At that time, research showed that virtual events were up 1,000 percent, but event planners were still playing catch-up. Though 76 percent of event planners were going virtual, only 40 percent of those said they were knowledgeable about how to plan and execute these events.

Omnichannel is a multichannel approach to sales that focus on providing seamless customer experience whether the client is shopping online from a mobile device, a laptop or in a brick-and-mortar store. Omnichannel gives your B2B customers a unified experience no matter what digital device or platform they are using. It follows that as B2B buyers have become accustomed to Omnichannel e-commerce in B2C, they also want and expect a seamless and consistent B2B experience, the demand is there.

Should brands be advertising and actively marketing right now? Historical data points to a pretty clear answer: If you reasonably can, then yes. So the next question is, where? which destinations are most worthy of investing time and and spend, with confidence you’ll be able to show growth and ROI?

Sales tech is defined as a set of tools that help accelerate and enhance sales productivity by enabling sales reps to use their time and customer intelligence as effectively and efficiently as possible. Sales enablement is also a subset of sales tech which has become increasingly popular as we recognize the power of content as a tool in B2B marketing and sales; and as we get better at leveraging technology to help with buyer engagement through their journey.

Studies show it takes an average of eight calls to get someone on the phone, so don’t torch all that hard work by asking something shallow like “How was your weekend?” Instead, make it memorable so that they’ll not only want to talk with you, but also remember you well after the call.

Growing your business starts with a great marketing strategy. Most small business owners skip this step. They get busy with the nitty gritty of actually running their business, that a marketing strategy gets pushed to the side. A Facebook post here. A radio ad there (the sales person said you didn't want to miss out). Throw in a picture on Instagram once a month and they wonder why they aren't seeing an increase in customers.

There is one fundamental thing people do wrong on LinkedIn: They don't pick one service or one target audience! You can not be a Top of Mind if you’re a ‘Jack of all trades’. LISS works best if you’re not positioned as a jack of all trades, but rather have a well-defined target audience and a clear value proposition to offer them.

Not generating leads, sales or follows? If you don’t have your sights set on a specific target audience, you’re missing out. Having a target audience makes everything easier when it comes to building a following. Create content that is specific to your target audience and you’ll begin to attract a like-minded tribe.

The 6 principles of persuasion that has been scientifically proven to be an effective tool to increase your sales revenue. There will be many unscrupulous people out there that would use this information to manipulate and coerce people into buying a product or service that is not needed or fit for purpose – in short con men / women.

Generation Z is drastically different from all previous generations: Gen Zers have been exposed to the Internet and modern technologies from their birth. Obviously, such a change had influenced their consumer preferences in a few ways which companies should consider when planning their marketing and communication campaigns targeted at people from this generation.

Numerous registered business organizations actively operate on LinkedIn. The platform makes it easier for companies and entrepreneurs to take part in the aspect of networking. Issues related to the communication gap can be significantly addressed and resolved with the assistance of this platform. Here are 10 of our most used tactics for getting more reach on LinkedIn:

There’s no doubt; social selling will help you sell more. These 7 social selling tips will help you find and connect with prospects on LinkedIn and Twitter, the platforms where decision makers can be found, but the best results from social selling come when you make it your primary goal to provide value to prospects and build relationships.

There is no other platform that will give you access to so many decision-makers in one place. LinkedIn’s more than 600 million members are engaging on the platform at record rates. Your B2B buyers are on LinkedIn looking for the content to help them move forward in their decision journey. LinkedIn creates the opportunity for you to aid in the buying process and share your knowledge and expertise.

You’ll know the position with your departmental business budgets better than most, but with companies under economic threat and needing to cut costs, history tells us that one of the first to go south is usually the marketing budget.