Sometimes, you, the group leader, notice that there has to be a change to be able to continue moving forward. Things are not working properly, perhaps the group members are moving off-topic, discussing ideas that are not relevant at this phase, or are simply less productive than they could be. You decide that something has to change.

Remember how you were selling five years ago? Consider just how much the process has changed. In the past, dynamics were different between a buyer and seller. Sellers had most of the information about the product or service. They had more power. Buyers had limited data or understanding before interacting with the seller.

Every day, businesses publish articles, podcasts, and videos that their customers just won't see. That's because it's easy to produce lackluster content that gets lost or ignored, and unfortunately, that's what happens when many companies invest in content marketing.

There's an old saying, "Many hands make light work." the hope is that this starts a conversation in your business that shared qualification creates revenue, and you now have a basic framework for how to start building your revenue team.

The sales and marketing relationship is so vital, because they are the growth team of your business. And if there is no relationship, you don't have a growth team, you have a growth problem.

As with a lot of other business disciplines, in marketing, decisions are typically informed by some kind of evidence, or so we hope, the evidence base for making marketing decisions can include lots of different things. For example, we might make use of tried and tested frameworks & textbook approaches recalled from our university days or found through a quick Google search or read of a Wikipedia page.

When it comes to prospecting, we know that merely making calls and talking to whoever answers the phone or is at the front desk isn't likely going to get us very far. We then actually have to have something to corner our buyer's interest, something that will shake up their status quo. We do this in the form of insights. These are pieces of information, possibly statistics, which point to a need that our buyer has and may interest them that they haven't considered yet.

A few days ago, I trained a sales and marketing team and reviewed the alignment talking about tools that help reframe the process. We came along with how Linkedin not only influenced Marketing and Advertising but also has a considerable impact on all the B2B companies.

Being a salesperson can be a complicated profession, especially since you have to master a combination of hard and soft skills, and fine-tune your techniques to make more sales. The common mistakes salespeople make that cause them to lose sales. Here the top 5 most common mistakes salespeople make.

If you're not growing, your competitors are, which means you're losing out on new business. The biggest challenge is finding strategies to help you achieve growth. You can't predict the future to find out what's the next big thing in sales. However, you can take to heart the hottest sales trends today and use them to your advantage.Knowing and understanding sales and marketing trends allows you to prepare your company for the future better.

If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. This is exactly 20 years that I’m jumping between Business Development, Sales and Marketing and here are the 9 biggest lessons my career has taught me.

There are many sales techniques to close deals faster and sell more effectively. If you’re a B2B salesperson maybe you have already heard of some of them, like SPIN Selling, SNAP selling, Challenger Sale, Sandler Sale method or Consultative selling.

There’s a big hole in most B-to-B marketing organizations created by constant changes within the marketing profession. These changes include the transformation from marketing as a cost center to a revenue center, the rise and use of digital technology to enable that transformation and the pivot to customer-centricity. Marketers are scrambling to respond to these changes. The glue to make all of this work that’s missing is marketing enablement.

Yes Sales Enablement in not just another buzzword, but it is a modern way to approach the market, when you empower your sales team with the right resources, materials, and tools, they'll have the ability to sell more effectively and efficiently. Meaning, your business will experience a boost in revenue and, therefore, an increase in your number of customers and brand advocates.

Sadly only 39% of marketers enjoy the privilege of having a sound marketing strategy that is perfectly aligned with their specific goals. Goals, and any further business plans, require informative strategies. Excellent content marketers don't take a blind dive. How successful are you with building your content marketing strategy?

The lack of alignment between sales and marketing is failing businesses across the globe. So much so, that misalignment is costing businesses more than a trillion dollars per year. That’s right $1 trillion (with 12 zeros). In fact, sales and marketing misalignment is the number one reason why an organization’s annual revenue stagnates or, worse, declines.