Today’s productive and successful seller must be a jack of all trades, mastering a variety of skills to engage buyers and close deals. Sales onboarding and ongoing enablement activities are typically one-and-done affairs for sales reps. Reps are bombarded with information about the company, industry, customers, competitors, and sales methodologies over the span of a week or so, then left to their own devices and expected to dive in and start selling.

Along with closing deals and gaining revenue, successful Smarketing efforts have also been found to lead to more accurate targeting, increases in sales productivity, improved customer experience, and built up morale and job satisfaction among client facing teams. If that sounds like a win to you, let’s get down to business on how you can develop a sales and marketing alignment plan in your organization.

Revenue Performance management, however, connects these traditionally siloed teams with aligned goals. The workforce – not just sales – are linked to compensation plans with a connected target. This creates a revenue engine, with different teams connected via the same incentive structure – maximizing revenue and supercharging opportunities for growth.

To make any digital customer service strategy a success, utilize individuals from IT and customer-facing teams to form an official committee that will be in charge of executing the digital component of the customer service strategy. Do not forgo this step just to jump into actionable items, but rather, take the time to set aside a team that is responsible for not only setting overarching customer service goals and tactics, but also acquiring and implementing the technology needed to successfully bring that vision to life.

As Forbes put it, “Revenue operations was created as an “end-to-end process of driving revenue, from the moment a prospect considers a purchase (marketing) to when you close the deal (sales) to their renewal and upsell (CS). The result of this orchestration is faster growth and more profit. So the next question is: how do you know if you’re really in need of a RevOps strategy?

To make your job as a marketing manager easier, you need your team’s activities to be customer focused, sales oriented, and measurable. Your goal is to realize effective campaigns to generate leads. You also want to be able to assess how well your activities worked. What you need is a marketing automation tool. In this blog we explain what exactly marketing automation is, how it will improve your work.

When you’re trying to win business from executives, especially in the C-suite, it’s important to know how to engage with them in a meaningful way that adds value to their day. Otherwise, you risk being seen as a nuisance that has taken their time without truly solving any of their problems.

Foundcoo is a provider of management consulting services to business owners; we assist you in your efforts to drive sales growth. A team of experienced business professionals, we identify opportunities in key areas of your operations and solidify your brand’s focus areas. From business planning to digital transformation strategies, you can trust Foundcoo in your business development. We’re truly excited about this award as it shows our determination to guide our partners towards growth efficiency. More importantly, we’d like to express our gratitude to our clients for their continuous trust in our services.

B2B content marketing is a long-term play and should be integrated with a full-on digital marketing strategy. When done well, it is reliably a very effective approach. Whether you’re learning how to start a B2B content marketing strategy, or brushing up on the basics, or looking to achieve mastery. Through our techniques on how to Master Content Writing, you’ll find everything you need ahead.

Best practices for sales team training have been continuing to develop and evolve over the last few decades. The evolution of best practices for sales team training is a good thing and should continue. As the leader, it is your job to connect all the dots. You are the one who can identify the right profile, and then develop and hire people that fit the profile you have identified. You are the one who is responsible for knowing what you are seeking (and not seeking!) in new hires, what you want to develop, and what you must coach to. It is also your job to set the personal standards, such as operating principles and values, that are consistent with what high performance looks like in your organization or team.

By tailoring training to suit the individual needs of reps and by instilling a culture of learning within its people, organizations can look forward to reaping the significant benefits that training and coaching offer. A good sales enablement and training platform can provide organizations with the technology and framework required for implementing such a program.

Let’s face it, without a reliable source of new leads for your product or service, your business is dead in the water without consistent customer growth. That makes the lead generation ideas and strategies you choose to pursue today, incredibly important to the future of your company. So, to help you cut through all the noise on this topic, we’ve compiled 30 highly effective ideas for B2B lead magnets that will lead you on the right path and the best part is, you can benefit a lot by putting your spin on each of these.

Customer Onboarding is a crucial activity for customer success teams. In fact, within Foundcoo’s 4-Step Customer Success (CS) Strategy, successful Customer Onboarding is the #1 factor in ensuring that customers achieve their desired outcomes. Yet, if you were to ask customer success managers or sales reps to define Customer Onboarding, you would likely receive a wide variety of inconsistent answers, even among those within the same organization. That’s why we’ve designed these easy to follow Customer Onboarding Process Guidelines to help you develop a world-class onboarding process.

RevOps or Revenue Operations is a holistic function to integrate sales, marketing and customer support and align it in a way that would increase their collective accountability to revenue generation. It helps in getting rid of the silos between the different verticals of an organization as it ranges across people, platforms and processes. Wondering when to implement RevOps in your organization? Well, here are a few signs that you should implement RevOps.

Customer Experience encompasses every interaction the customer has with your organization throughout the customer lifecycle, whether they are in-person, over the phone, or online. At the center of good Customer Experience is a clear and compelling value proposition that is, a product or service that satisfies a customer's need or want, usually associated with a short or long-term goal; for example, a loan to buy a house. Delivering a positive customer experience generally requires coordination across different functions within an organization such as marketing, product development, customer care, operations, or retail branches.

A customer journey is an entire experience a customer has while communicating with a brand. It considers the complete interaction roadmap from brand discovery to purchasing and beyond. The focus isn’t on transactions, but rather how the customer feels after interactions with the brand. By improving the customer experience at each point in the journey, you focus your business on your customers. This builds a loyal fan base and keeps customers coming back time and again.

Sales and Marketing Alignment is refers to sales and marketing teams that share goals, KPIs, resources and use streamlined processes to focus collectively on the larger, sustainable goal of efficiently increasing revenue, simple as that! Alignment allows your sales and marketing teams to design and execute initiatives that increase revenue while increasing efficiency.

Traditionally in the B2B space, marketing, sales and customer success have been siloed, each with their own operating functions and set of goals and priorities. The challenge with this way of working is each division is separated. The different goals and priorities make coordination and alignment much harder to implement - this is where Revenue Operations (Rev Ops) comes in.

Marketers usually begin developing personas by creating profiles that cover attributes like demographics, education, organizational role and job responsibilities. To these profiles, they add a picture (often a stock photo) and invent a name, first and last, to breathe life into their characters. The objective is to paint portraits of your buyers that you’ll think of as real, flesh-and-blood people instead of generic buyers

Customer retention is the collection of activities a business uses to increase the number of repeat customers and to increase the profitability of each existing customer. Customer retention strategies enable you to both provide and extract more value from your existing customer base. You want to ensure the customers you worked so hard to acquire stay with you, have a great customer experience, and continue to get value from your products.