Marketing automation software helps businesses with all of their customer experience and marketing efforts including email marketing, content marketing, and SEO, all of which improve their customer journey and shape their marketing strategies. This also helps businesses identify and retain the right customers, improve brand awareness and loyalty, and build resilient customer relationships that provide repeat sales and increase business revenue. With all of these benefits, it isn’t surprising that the global marketing automation market size reached $5.2 billion in 2022 and is projected to exceed $9.5 billion by 2027. Given this fast-growing market, it’s crucial to stay on top of the latest automation trends so that your small business can take advantage of those new developments.

Every one of us gets a sales call (or email, or text) from time to time. The chances are, you’ll get less annoyed at a midday sales call that actually blabbers on a product or service that you might actually use. This is also why lead generation is one of the most crucial parts of a business. You want to find a particular set of people that are most likely to engage with and purchase from a brand. It definitely beats targeting anyone, and everyone, just to see what works to meet sales targets. So, if you’re like us, you’ll probably be curious to know who your best potential prospects are. Who doesn’t? Nobody likes to waste time on a hard-to-get prospect while missing valuable opportunities with their best leads. That’s where lead scoring comes in.

Organisations often have separate organic Search Engine Optimisation (SEO) and Pay Per Click (PPC) strategies run by different teams or agencies, but the holistic term Search Engine Marketing (SEM) exists for a reason. With good content and careful management paid and organic tactics can individually achieve great results. But the two working together can be a game changer, delivering more than the sum of its parts. Here’s why.

Looking for ways to maximize your sales team’s productivity? You’ve come to the right place. Today’s tips is about how to turn news into sales. Did you know that a baby’s birth is a sales trigger for car dealers? Think about it. When a couple starts having kids, they often need to say goodbye to their sporty, two-door car and replace it with a more practical four-door with room for the baby seat and all the paraphernalia. Before long, as more babies arrive, a minivan or SUV starts looking pretty good. To a car salesperson, news about expectant parents and new births is prime hunting ground.

Along with closing deals and gaining revenue, successful Smarketing efforts have also been found to lead to more accurate targeting, increases in sales productivity, improved customer experience, and built up morale and job satisfaction among client facing teams. If that sounds like a win to you, let’s get down to business on how you can develop a sales and marketing alignment plan in your organization.

When you’re trying to win business from executives, especially in the C-suite, it’s important to know how to engage with them in a meaningful way that adds value to their day. Otherwise, you risk being seen as a nuisance that has taken their time without truly solving any of their problems.

Foundcoo is a provider of management consulting services to business owners; we assist you in your efforts to drive sales growth. A team of experienced business professionals, we identify opportunities in key areas of your operations and solidify your brand’s focus areas. From business planning to digital transformation strategies, you can trust Foundcoo in your business development. We’re truly excited about this award as it shows our determination to guide our partners towards growth efficiency. More importantly, we’d like to express our gratitude to our clients for their continuous trust in our services.

Best practices for sales team training have been continuing to develop and evolve over the last few decades. The evolution of best practices for sales team training is a good thing and should continue. As the leader, it is your job to connect all the dots. You are the one who can identify the right profile, and then develop and hire people that fit the profile you have identified. You are the one who is responsible for knowing what you are seeking (and not seeking!) in new hires, what you want to develop, and what you must coach to. It is also your job to set the personal standards, such as operating principles and values, that are consistent with what high performance looks like in your organization or team.

By tailoring training to suit the individual needs of reps and by instilling a culture of learning within its people, organizations can look forward to reaping the significant benefits that training and coaching offer. A good sales enablement and training platform can provide organizations with the technology and framework required for implementing such a program.

Let’s face it, without a reliable source of new leads for your product or service, your business is dead in the water without consistent customer growth. That makes the lead generation ideas and strategies you choose to pursue today, incredibly important to the future of your company. So, to help you cut through all the noise on this topic, we’ve compiled 30 highly effective ideas for B2B lead magnets that will lead you on the right path and the best part is, you can benefit a lot by putting your spin on each of these.