The next generation of leaders needs to be authentic. Such leaders are honest with themselves and aware of their unconscious competencies and incompetencies alike. To be authentic and credible leaders, they need to lead from the heart. Mindfulness is another aspect that’s vital for the next generation of leaders. This aspect energizes you to focus on the only three things one can change in life: your thinking, movement, and nutrition

The traditional digital marketing for saas companies from the 2010's ineffective. In 2022, SaaS strategies match the level of innovation found in these new services. While some SaaS growth hacking tactics may stem from more traditional marketing methods, the overall SaaS promotion strategy deserves a fresh look given SaaS b2b marketing plan is widely different.

B2B SaaS stands for business-to-business Software-as-a-Service. It encompasses cloud-based software used by businesses for various tasks, such as accounting, office productivity, customer relationship management (CRM), and other work-related activities. Companies often subscribe to B2B SaaS solutions and pay on a recurring basis, usually monthly or yearly.

Agile marketing is a modern concept for today’s growth-driven businesses but it’s not always easy to shift from tradition to agile frameworks – especially for older, established companies. Newer, smaller companies tend to be more agile by nature but there’s a difference between being agile-inclined and being truly agile, which means responding with speed, accuracy and effectiveness. Simply changing your mind a lot and optimisation for the sake of optimisation is not agile marketing – or, at least, it’s not effective agile marketing.

A daily standup is a short team meeting held at the start of each day, generally lasting no more than 10-15 minutes. During this short meeting, each team member quickly answers the following three questions, this format comes directly from the agile methodology known as Scrum marketing, which is based don’t the idea that teams are most effective when working on a series of short, concentrated work sessions. In Scrum marketing, these sessions are known as sprints, generally lasting anywhere between 5-21 days with key tasks assigned to each day.

As the consumer journey becomes more complex, the way brands generate and nurture leads is also changing. Instead of casting the widest net they can and hoping for the best, marketers focus more on generating high-quality leads and guiding them along the path to purchase. Thankfully, the tools and data sets we have available are also getting more sophisticated with every year that passes. As you’ll see from these 20 insightful lead nurturing statistics and charts, there’s a stronger emphasis on lead nurturing and automating as much of the process as possible.

There’s a school of thought that says startups should spend as little as possible on marketing. We believe that marketing should focus on positive ROI (return on investment). If a paid media channel can profitably drive qualified users for your startup, it’d be foolish to refuse it on the basis that it’s paid for. Another reason for using paid media is to establish a cost-per-acquisition, as this will act as a benchmark to compare all other marketing activity.

Workflow automation is an approach to making the flow of tasks, documents and information across work-related activities perform independently in accordance with defined business rules. When implemented, this type of automation should be a straightforward process that is executed on a regular basis to improve everyday productivity. Workflow automation should make it easier for an organization to streamline its workflows and identify other areas that can be automated to increase efficiency. For example, some automated workflow tasks can be managing spreadsheets or emails.

According to a new marketing report from The CMO Survey from the Fuqua School of Business, 30% of those surveyed have not experienced changes to their marketing budgets, while 41% reported gains and 28% reported cuts. In general, marketers reported a 5% increase in budgets during the pandemic, and they expect digital spending to grow by 4% over the next year. For both B2C and B2B companies, the top priorities of marketers right now are building brand value and customer retention. B2B brand building matters because the brand matters.

For big and small companies alike, capturing leads and converting them into sales-ready prospects is essential for growth. Traditional marketing techniques rely on either broad, sweeping distribution or the painstaking work of identifying and categorizing an audience. This is not only inefficient, but also ineffective. By transitioning to an automated approach, you are able to better serve your customers by sending targeted content based on user behavior and interests.

Marketers do the work to build actionable buyer personas and understand customers – hopefully by interviewing customers and buyers so they have a well-rounded perspective vs. the one-off views sales gets from talking to buyers already well through their buying process.

Revenue Performance management, however, connects these traditionally siloed teams with aligned goals. The workforce – not just sales – are linked to compensation plans with a connected target. This creates a revenue engine, with different teams connected via the same incentive structure – maximizing revenue and supercharging opportunities for growth.

As Forbes put it, “Revenue operations was created as an “end-to-end process of driving revenue, from the moment a prospect considers a purchase (marketing) to when you close the deal (sales) to their renewal and upsell (CS). The result of this orchestration is faster growth and more profit. So the next question is: how do you know if you’re really in need of a RevOps strategy?

To make your job as a marketing manager easier, you need your team’s activities to be customer focused, sales oriented, and measurable. Your goal is to realize effective campaigns to generate leads. You also want to be able to assess how well your activities worked. What you need is a marketing automation tool. In this blog we explain what exactly marketing automation is, how it will improve your work.