B2B, Sales and Marketing, Business, Marketing, Strategy, Sales, Sales Effectiveness, Sales Management, Sales Tech, Trends, Business Organization, Alignment, MBS Program Mauro Berno B2B, Sales and Marketing, Business, Marketing, Strategy, Sales, Sales Effectiveness, Sales Management, Sales Tech, Trends, Business Organization, Alignment, MBS Program Mauro Berno

Sales tech: The definition and benefits for B2B Selling

Sales tech is defined as a set of tools that help accelerate and enhance sales productivity by enabling sales reps to use their time and customer intelligence as effectively and efficiently as possible. Sales enablement is also a subset of sales tech which has become increasingly popular as we recognize the power of content as a tool in B2B marketing and sales; and as we get better at leveraging technology to help with buyer engagement through their journey.

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