Marketing automation is essential for both ramping up on creating a memorable customer experience and maintaining that experience over time. Furthermore, marketing automation improves the sales funnel's efficiency; this results in increased conversions, happy customers, and, of course, increased revenue.

Building great digital products is not an easy feat for anyone, really. But we often see the same kind of prejudice or misconceptions pop up. Here are our responses to them, based on our own experience.

Having the most unique product or services or the lowest prices is not the key to success when competing in B2B, but another the most important factor is customer experience (CX) CX can not be ignored even if you've got the lowest price options, a bad experience can postpone customers and send them to your competitors. By moving to a customer-centric approach, you'll grow your customer base and occupy the highest of your field.