CRO is often confused with other marketing terms such as lead generation or online sales funnels. However, CRO is unique in that it focuses specifically on conversion rates. In other words, CRO is all about increasing the number of visitors who take the desired action on your website. There are a number of different techniques that can be used to improve conversion rates. These include A/B testing, user experience testing, and creating compelling call-to-actions.

Building great digital products is not an easy feat for anyone, really. But we often see the same kind of prejudice or misconceptions pop up. Here are our responses to them, based on our own experience.