LinkedIn B2B Marketing Strategies
We already know that LinkedIn is responsible for 97% of the leads generated in social media so this is why it should be included in most B2B marketing strategies, this is the perfect social media to generate leads in these public because you're actually in contact with your prospects and an ambiance in an environment that actually encourages these to happen.
So let's jump on seven tips that you can use as tactics for your B2B Marketing Strategies.
1. Turn your business or personal page into a lead generating page.
In this case, you want to use LinkedIn profile as a pipeline to generate leads in B2B public, so you want to choose a header image that really captivates your audience and also gives an idea of what you do and this is really important.
As soon as your prospects land on your LinkedIn profile, they need to know what you do, and what services you are offering, and you want to be really clear and to create a pitch that captivates and attracts in your business description, you know, the description info right under your profile name, you need to use this as a pitch, here You want to target your audience and give your unique selling point and last you want to make your updates section clickable, and that invites to conversions.
So you want to include here links your website link of course, and also videos and downloadable files like PDFs, so that people can get hold of your information more easily.
2. Create a showcase page.
This is very important, If you have different businesses units for example, so you can improve your inbound strategy.
3. Use the advanced search that LinkedIn provides.
This is very, very easy way of getting warmer leads, and to go get your prospects you don't just wait for them to come, you go and look for them, and the advanced search is really useful because it can help you narrow down your searches to very specific information like location, the industry they are in also the role they play in the companies and also non-profit interests like environment traveling, etc.
4. Save your searches.
Now that you have this information and you are building your database and it's very targeted and very highly specific, you want to keep it, that's why you need to save the searches, and if you have a premium account on LinkedIn, you can save up to three searches. So if you're going to stay with the free version, just make sure that you narrow down your searches as much as possible.
5. Look for groups in your niche
There are almost 2 million and 60,000 groups in LinkedIn. So I'm pretty sure there's one for you, so look for the certain keywords and hashtags that are more related to your business and join the groups that are more relevant, more active, also their size, are in accordance with your businesses, you want to join them, the ones that are most relevant to your industry and your prospects. Also the ones that are very active and they keep on posting every day or as much as possible and last but not least joins the one that have the size, according to your business.
6. Start your own groups.
Here you don't want to make it all about your brand or your business, but you want to use it to gain recognition and to be relevant in your industry.
7. Publish quality content
Before going for B2B marketing strategies for generating leads in this public, you want to ensure that your feed is enrich with really quality content. This is really important, not only because you will show how much you know but also what's your brand identity and how relevant you are in this industry.
So before you started working on your B2B marketing strategies to generate leads on LinkedIn, you want to make sure that you made a really good research on the content that you create before sent it to your leads and to convert them into clients, keep updated to the changes in your industry and any event that could be relevant to your industry prospects. And keep a really, consistent publishing routine. This is really important.
