As a copywriter or marketer, it’s your job to relate to your audience. You need to frame the problem that they are experiencing and offer a solution. A critical part of copywriting is the creative use of emphasis and empathy but just how do you use this to make a lasting impact?

"Leads" the starting point for a universal language between sales and marketing. There is no way sales and marketing work cooperatively if they disagree on basic terms, concepts, and definitions.

If you're not growing, your competitors are, which means you're losing out on new business. The biggest challenge is finding strategies to help you achieve growth. You can't predict the future to find out what's the next big thing in sales. However, you can take to heart the hottest sales trends today and use them to your advantage.Knowing and understanding sales and marketing trends allows you to prepare your company for the future better.

The attention for customer experience (also known as CX) has grown exponentially over recent years and it keeps doing so with customer experience now being recognized as an essential focus to create business and customer value. Why customer experience matters? Acquiring a new customer costs seven times more than maintaining an existing one. Investing in your current customers will pay off, and it’s only a matter of time until you see positive results.

If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. This is exactly 20 years that I’m jumping between Business Development, Sales and Marketing and here are the 9 biggest lessons my career has taught me.

Turnover is primarily due to the incompetence of sales leadership and poor company decisions. Any organization that value human dignity, respect its employee, and treat them right will experience excellent talent retention and favorable market reputation.

If you’re like most business leaders, you’ve probably put brand-building on the back burner as you deal with the COVID-19 pandemic. 81% of companies have deferred marketing, according to the World Federation of Advertisers. And even Google is slashing its marketing budgets by as much as half for the second half of the year (CNBC.)

There are many sales techniques to close deals faster and sell more effectively. If you’re a B2B salesperson maybe you have already heard of some of them, like SPIN Selling, SNAP selling, Challenger Sale, Sandler Sale method or Consultative selling.

There’s a big hole in most B-to-B marketing organizations created by constant changes within the marketing profession. These changes include the transformation from marketing as a cost center to a revenue center, the rise and use of digital technology to enable that transformation and the pivot to customer-centricity. Marketers are scrambling to respond to these changes. The glue to make all of this work that’s missing is marketing enablement.

Utilizing smart pricing strategies when selling products, services or subscriptions is a must to succeed in a competitive marketplace. The worst thing you can do is to try to wing it when it comes to pricing. Many entrepreneurs and marketers make this mistake.

Yes Sales Enablement in not just another buzzword, but it is a modern way to approach the market, when you empower your sales team with the right resources, materials, and tools, they'll have the ability to sell more effectively and efficiently. Meaning, your business will experience a boost in revenue and, therefore, an increase in your number of customers and brand advocates.

Sadly only 39% of marketers enjoy the privilege of having a sound marketing strategy that is perfectly aligned with their specific goals. Goals, and any further business plans, require informative strategies. Excellent content marketers don't take a blind dive. How successful are you with building your content marketing strategy?

Because of social distancing, Zoom has brought in more active users in the first 3 months of 2020 than it did in all of 2019, according to Zoom founder Eric Yuan. To help ensure your next Zoom meeting goes off without a hitch, here are 5 simple hacks to keep in mind before you dial in:

Something interesting happens at organizations where effective marketing and sales alignment occurs, they win. According to a report by Aberdeen Research, companies that are best-in-class at aligning marketing and sales experienced an average of 20% growth in annual revenue, compared to a 4% decline in laggard organizations.

Does this all sound too good to be true? Are you still thinking that artificial intelligence is tomorrow’s technology, not today’s? Well all these things are already implemented from the big corporation with very different results, why? Because technology and digitalisation are the tools not the results.

If you want to grow better in 2019, you need to match your business to the modern buyer, throw away the funnel and embrace the MBS2.0 In the past marketers followed a communication model called AIDA. The acronym stood for awareness, interest, desire, and action. So, what's missing in the AIDA model? The customer experience.

Competition is strong in the sales industry, so you need every chance to succeed. The good news is that many salespeople still relying on outdated methods and techniques for how to increase sales. What sales techniques work for you?

The lack of alignment between sales and marketing is failing businesses across the globe. So much so, that misalignment is costing businesses more than a trillion dollars per year. That’s right $1 trillion (with 12 zeros). In fact, sales and marketing misalignment is the number one reason why an organization’s annual revenue stagnates or, worse, declines.

Lead generation in the modern market require the same level of time and energy output it once did, but in different way and with a variety of activity. Many said that Cold-calling is mostly dead, is it true?