Human Resources, Talent Acquisition, Employee Engagement, Company Culture, Recruitment, Brand Strategy, Internal Communication, Employee Experience, Company Reputation, Employee Satisfaction, B2B Consultant, B2B Industry Guest User Human Resources, Talent Acquisition, Employee Engagement, Company Culture, Recruitment, Brand Strategy, Internal Communication, Employee Experience, Company Reputation, Employee Satisfaction, B2B Consultant, B2B Industry Guest User

Employer Branding Strategy: Is it Essential for Success in the B2B Industry?

Employer branding is more than just a buzzword; it's an essential component of success in the B2B industry. A strong employer brand can attract and retain top talent, improve employee engagement, and enhance your company's reputation both internally and externally. In this article, we'll explore the benefits of an effective employer branding strategy and provide actionable tips for creating and implementing one in your organization.

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Marketing, B2B, Business, Strategy, Branding Mauro Berno Marketing, B2B, Business, Strategy, Branding Mauro Berno

The State of Branding during COVID-19, what is the best thing do?

If you’re like most business leaders, you’ve probably put brand-building on the back burner as you deal with the COVID-19 pandemic. 81% of companies have deferred marketing, according to the World Federation of Advertisers. And even Google is slashing its marketing budgets by as much as half for the second half of the year (CNBC.)

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