If you're looking to create a successful email automation strategy, following these steps is a great way to get started. First, you need to segment your list and figure out what content will be most relevant to each group. Next, you need to create a compelling lead magnet that will entice people to sign up for your list. Once you have people on your list, it's important to send them regular emails that are both informative and engaging. Finally, don't forget to track your results so that you can continue to improve your email automation strategy over time.

To succeed in sales today, we need sales enablement to support and do the heavy lifting to ensure we have the tools we need to focus on what we are best at, selling products and services. Sales enablement enhances our skills and is badly needed in a fast-paced, overcrowded, and continuously shifting marketplace.