CRO is often confused with other marketing terms such as lead generation or online sales funnels. However, CRO is unique in that it focuses specifically on conversion rates. In other words, CRO is all about increasing the number of visitors who take the desired action on your website. There are a number of different techniques that can be used to improve conversion rates. These include A/B testing, user experience testing, and creating compelling call-to-actions.

Conversion rate optimization is complex. It's easy to get bogged down in the details and lose sight of the big picture. That's why hiring a CRO agency can be a smart move for your business. A CRO agency has expertise in all areas of conversion rate optimization, from user experience to technical implementation. They can help you identify opportunities for improvement and then work with you to develop and implement a plan to increase your conversion rate.