Design meets Tech: The Art of Digital Marketing
The term digital marketing refers to the promotion of products or services using digital technologies. This includes advertising on the internet and mobile devices, as well as display advertising on any other digital medium. The field of digital marketing is constantly evolving, and as a leading digital marketing company, we want to explore the intersection of design and technology in the art of digital marketing.
As the industry moves towards greater levels of hyper-focused, hyper-connected marketing, it is becoming increasingly important to combine different concepts, ideas, and talents to effectively market products and services. Through this integration of design and technology, digital marketers can stay ahead of the curve and connect with their target audience in new and meaningful ways.
How does Design meet Tech in Digital Marketing?
Digital marketing is an evolution of traditional marketing. Traditional marketing attempts to persuade a consumer what to think to then encourage them to purchase goods or services from a provider. A classic example of this is the Pepsi campaign, "The Choice of a New Generation," from the 1980s. However, this is no longer the case in the online world. Consumers have become more empowered, taking control of their choices and actions.
The success of digital marketing depends on how well activities are based on the digital consumer. The marketer needs to understand what the customer wants and thinks, then focus on creating interactions with the consumer at various points.
Instead of starting with a product and working forward, it has become a case of starting with the customer and working backward. Due to this, the idea of what marketing involves has changed. Technology plays a big part in the digital world, but design ability does as well. When thinking about marketing online, there are considerations for web design and graphical design as it is such a visual medium for interaction.
The job of a designer has always been to create something that engages an audience leading to conversion, which is exactly what a digital marketer is looking to do on social media sites, websites, inbound and outbound promotion, and display advertising.
That is where the convergence takes place; using technology to gain a better understanding of consumers and then using great design to engage them for the purpose of creating conversions.
Benefits of Good Design in Digital Marketing
Digital marketing can still be effective without good design, but businesses that neglect the design element will miss out on potential conversions. There are numerous benefits to prioritizing design, including:
1. Maximizing media impressions - By analyzing the types of content that receive the most media impressions in a particular niche, businesses can use marketing tools to create effective visual content such as videos, memes, infographics, or graphics. Engaging visual content can help increase consumer engagement and drive conversions.
2. Creating emotional connections - Great design can use powerful narratives to visually and emotionally connect with consumers' wants, needs, wishes, and aspirations, helping to build brand loyalty.
3. Visual showcase - Industries such as hospitality can benefit greatly from good web and graphical design as they aim to showcase their offerings in the best possible light to encourage bookings and visits.
4. Worth 1000 words - In today's digital age, the use of imagery to convey information has become increasingly popular. Engaging images can be used to evoke a call-to-action and help improve the overall user experience on a website.
5. Improving SEO - The use of videos and images as a content medium has increased, and their inclusion in SEO can help businesses obtain a higher ranking in crowded keyword fields, leading to more site visits. Visual content is also more likely to be shared or go viral, further increasing brand visibility.
Common Mistakes in Marketing Design:
- Neglecting to include images with social media posts
- Creating content, such as blogs, without including a custom image to increase engagement
- Using images or design that are unrelated to the content, topic, or purpose instead of focusing on functionality
- Relying on stock images to represent a business or brand
- Not optimizing images for SEO and specific platforms
- Focusing too much on the design from an artistic standpoint instead of the end goal of the project.
Conclusion
Design and technology are two essential components of successful digital marketing. To achieve this, it is crucial to focus on the customer and use the designer's skills to create engaging visuals. The art of digital marketing involves combining marketing knowledge, technology, and design to establish a strong connection with the audience and increase conversions. Foundcoo has been recently recognized as a top web design agency in HK and Singapore by DesignRush.
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