B2B, Sales and Marketing, Business, Marketing, B2B Digital Marketing, PPC, Advertising Mauro Berno B2B, Sales and Marketing, Business, Marketing, B2B Digital Marketing, PPC, Advertising Mauro Berno

What is PPC: A Beginner's Guide to PPC Marketing

This beginner's guide covers everything you need to know about PPC advertising, including definitions, ad types (search, display, shopping, video), and tips for success. With PPC, you can target a specific audience, track conversions, and control costs. It's a cost-effective way to increase brand awareness and reach potential customers. By optimizing your landing pages and understanding key metrics like quality score, you can maximize the effectiveness of your PPC campaigns.

Read More