There are many sales techniques to close deals faster and sell more effectively. If you’re a B2B salesperson maybe you have already heard of some of them, like SPIN Selling, SNAP selling, Challenger Sale, Sandler Sale method or Consultative selling.

There’s a big hole in most B-to-B marketing organizations created by constant changes within the marketing profession. These changes include the transformation from marketing as a cost center to a revenue center, the rise and use of digital technology to enable that transformation and the pivot to customer-centricity. Marketers are scrambling to respond to these changes. The glue to make all of this work that’s missing is marketing enablement.

Yes Sales Enablement in not just another buzzword, but it is a modern way to approach the market, when you empower your sales team with the right resources, materials, and tools, they'll have the ability to sell more effectively and efficiently. Meaning, your business will experience a boost in revenue and, therefore, an increase in your number of customers and brand advocates.