B2B, Business, Sales Mauro Berno B2B, Business, Sales Mauro Berno

Why Salespeople quit?

Turnover is primarily due to the incompetence of sales leadership and poor company decisions. Any organization that value human dignity, respect its employee, and treat them right will experience excellent talent retention and favorable market reputation.

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Have you heard about Marketing Enablement?

There’s a big hole in most B-to-B marketing organizations created by constant changes within the marketing profession. These changes include the transformation from marketing as a cost center to a revenue center, the rise and use of digital technology to enable that transformation and the pivot to customer-centricity. Marketers are scrambling to respond to these changes. The glue to make all of this work that’s missing is marketing enablement.

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Marketing, Sales, B2B, Business, Strategy Mauro Berno Marketing, Sales, B2B, Business, Strategy Mauro Berno

What is Sales Enablement? another buzzword?

Yes Sales Enablement in not just another buzzword, but it is a modern way to approach the market, when you empower your sales team with the right resources, materials, and tools, they'll have the ability to sell more effectively and efficiently. Meaning, your business will experience a boost in revenue and, therefore, an increase in your number of customers and brand advocates.

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Sales Mauro Berno Sales Mauro Berno

Flat Sales Problem?

Competition is strong in the sales industry, so you need every chance to succeed. The good news is that many salespeople still relying on outdated methods and techniques for how to increase sales. What sales techniques work for you?

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