B2B, Sales and Marketing, Marketing, Strategy Mauro Berno B2B, Sales and Marketing, Marketing, Strategy Mauro Berno

Microlearning in Sales Training

Today’s productive and successful seller must be a jack of all trades, mastering a variety of skills to engage buyers and close deals. Sales onboarding and ongoing enablement activities are typically one-and-done affairs for sales reps. Reps are bombarded with information about the company, industry, customers, competitors, and sales methodologies over the span of a week or so, then left to their own devices and expected to dive in and start selling.

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