Sales engagement refers to the sequence of interactions that take place between a salesperson and a prospect throughout the sales cycle. Today, most interactions take place on calls or online via email or social media, allowing businesses to build scalable engagement strategies that accelerate revenue growth.

To succeed in sales today, we need sales enablement to support and do the heavy lifting to ensure we have the tools we need to focus on what we are best at, selling products and services. Sales enablement enhances our skills and is badly needed in a fast-paced, overcrowded, and continuously shifting marketplace.