Sales and Marketing Mauro Berno Sales and Marketing Mauro Berno

The funnel is dead

If you want to grow better in 2019, you need to match your business to the modern buyer, throw away the funnel and embrace the MBS2.0 In the past marketers followed a communication model called AIDA. The acronym stood for awareness, interest, desire, and action. So, what's missing in the AIDA model? The customer experience.

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