Elements of an Effective Digital Strategy

To make any digital customer service strategy a success, utilize individuals from IT and customer-facing teams to form an official committee that will be in charge of executing the digital component of the customer service strategy. Do not forgo this step just to jump into actionable items, but rather, take the time to set aside a team that is responsible for not only setting overarching customer service goals and tactics, but also acquiring and implementing the technology needed to successfully bring that vision to life.