To succeed in sales today, we need sales enablement to support and do the heavy lifting to ensure we have the tools we need to focus on what we are best at, selling products and services. Sales enablement enhances our skills and is badly needed in a fast-paced, overcrowded, and continuously shifting marketplace.

Sadly only 39% of marketers enjoy the privilege of having a sound marketing strategy that is perfectly aligned with their specific goals. Goals, and any further business plans, require informative strategies. Excellent content marketers don't take a blind dive. How successful are you with building your content marketing strategy?