Benefits of Utilizing MaaS for Your Marketing Needs
If your current marketing efforts aren't delivering the desired results, it may be time to consider a new approach. Marketing as a Service (MaaS) is an innovative solution that can help businesses achieve their growth objectives. Here are four reasons why MaaS should be your go-to solution:
#1: Invest in Strategic Initiatives That Drive Growth
With limited resources, businesses need to be precise with their investments. You want to make sure that every dollar you spend leads to meaningful results. Unfortunately, only 37.5% of SMBs considered their marketing efforts successful in 2018, with almost half (45.9%) reporting them as ineffective.
MaaS can help by providing the strategic capabilities your team needs to succeed in the modern B2B marketing landscape. With MaaS, you can choose to outsource execution or work with experts to develop a game plan that's based on data and industry insights. This enables you to focus on manageable projects and spend only on the capabilities and initiatives you require, while receiving continuous results that have growth prospects.
#2: Scale Your Marketing Efforts for Continuous Growth
The B2B landscape is highly competitive, and businesses are expected to deliver excellent marketing results at minimal operational costs. MaaS can help you achieve this by providing on-demand services that allow you to shift resources quickly and seamlessly.
With MaaS, you can scale your marketing efforts for less cost than in-house resources, leaving you budget to support additional marketing initiatives or projects. Additionally, you can draw meaningful insights from your campaign data to find new market opportunities and fuel greater innovation.
It's important to note that MaaS isn't a short-term solution for quick wins or one-off projects. It's a partnership built on achieving continuous growth and building a business that's more flexible, agile, and data-driven.
#3: Adapt to Changing Business Needs in Real Time
Marketing technology and practices are evolving rapidly, and it can be difficult for in-house teams to keep up. Additionally, it can be challenging to adapt to changing business needs in real-time, especially if you have limited capabilities or fixed resource commitments.
MaaS can help by providing access to the latest tools and infrastructure, allowing your marketing function to stay ahead of the curve. Your MaaS provider will always be attuned to the latest trends and have all the capabilities onboard to work on your marketing projects.
#4: Direct Your Marketing Team's Focus to Help Your Business Grow in New Ways
By leveraging MaaS, your marketing team can channel their energy towards developing strategic initiatives and maintaining brand consistency across all products and offerings. This helps improve the workflow within your marketing function and allows team members to focus on their core responsibilities.
Furthermore, greater focus can be directed towards aligning marketing goals with sales and customer service. For example, you can address customer requests, concerns, or questions, experiment with personal messaging to maintain relationships with existing customers, or develop new approaches to manage customer demands.
Taking the Next Step
If you're having trouble producing marketing assets, onboarding new customers, or achieving success in maintaining your campaigns, it's time to reevaluate your strategies. Foundcoo is an established MaaS agency that provides agile and cost-effective solutions to help your business flourish. Our top marketing strategies have helped our clients succeed in lead generation and customer conversions. Contact us today to learn how our MaaS expertise can set you apart from the rest.
